ERIMAJ – The musically talented crop of gentleman who may call many places around the nation home met and formed in New York City. Lead by drummer Jamire Williams, with additional vocals from Chris Turner , musical composing by Corey King and Williams. To describe the band’s performance just as a performance wouldn’t give them their just due and respect. It was truly an experience to watch the band perform live as I would compare their performance to viewing a live cinematic film take place right before you. In the video above they perform their melodic tune which also is their next single titled “Social Life”, we hope you guys enjoy it as much as we did.

We all live in a digital space where so much occurs it was truly a pleasure to witness this live and document it courtesy of the genius folks at LATL. We have always tried to intertwine music into our website whether if it was a song that accompanied a post, or a full out editorial such as Sartorial Sounds. We find ourselves hanging on the notion that style/lifestyle should dictate more than how does one dress, but how does one actually live in his/her clothing. Live at the Loft is one of those great experiences we wanted to share with you guys.

Thank you.

Until next time.

‘Light to Dark’- The song resonated with me, both its abstract definition of “Light to Dark” and its lyrics:  a testament to global socio-political events and ethical dilemmas. As a fan of music and art, I appreciate that this song is saying something that needs to be heard instead of beating the same drum and coming up with the same message. I asked Jesse how he would describe this song and he said it was his interpretation of what John Lennon’s “Imagine” would sound like if he grew up in our environment, time and culture.  Reimagining such an iconic song sounds daunting, but justified nonetheless.

The process – Once the first day of shooting started and finished, I quickly realized that maybe I had bitten off more than I could chew. The preparation and thought process required to prepare a full treatment and capture the shots I had in mind visually was anything but easy. We spent 3 days scouring the city for the best shots – our illustrious budget meant relying on local thai food, pizza and all the other low budget food NYC has to offer.  Even when luck wasn’t on our side we made do with the day light we had available available to capture the essence of ‘Light to Dark’ in time.

The result - What I found interesting was that despite preparing 100% for a shot, we would sometimes get unintended results.  I learned an important lesson about planning but leaving room for growth and creativity.  I’m not saying all of this from my comfortable director‘s chair with “Spielberg” etched on the back, I’m just saying that if you are inspired to do something, embark on it and you may never know where that path will lead you

Hope you guys enjoy the video as much as I did shooting and directing it.

Enjoy.

*Special Thanks to Sam Sneed of We Are Not Pilgrims, Ali of A noble Savage, Cleon Grey and Jesse Boykins III for providing the opportunity for such a collaborative project.

Photos by Cleon Grey