Joshua Kissi : What started as a casual joke has now come to fruition. You may remember Jesse Boykins III, an independent artist and good friend of mine, from our last musically-influenced editorial Sartorial Sounds. A song featured on his latest EP inspired me a great deal: potent lyrics dipped in substance and awareness, accompanied by a cinematic instrumental. I knew I wanted to add visuals to the song, and was excited at the prospect of shooting and directing the video. As this task was not without its challenges, I decided to write about my experience making this project come to light.
‘Light to Dark’- The song resonated with me, both its abstract definition of “Light to Dark” and its lyrics: a testament to global socio-political events and ethical dilemmas. As a fan of music and art, I appreciate that this song is saying something that needs to be heard instead of beating the same drum and coming up with the same message. I asked Jesse how he would describe this song and he said it was his interpretation of what John Lennon’s “Imagine” would sound like if he grew up in our environment, time and culture. Reimagining such an iconic song sounds daunting, but justified nonetheless.
The process – Once the first day of shooting started and finished, I quickly realized that maybe I had bitten off more than I could chew. The preparation and thought process required to prepare a full treatment and capture the shots I had in mind visually was anything but easy. We spent 3 days scouring the city for the best shots – our illustrious budget meant relying on local thai food, pizza and all the other low budget food NYC has to offer. Even when luck wasn’t on our side we made do with the day light we had available available to capture the essence of ‘Light to Dark’ in time.
The result - What I found interesting was that despite preparing 100% for a shot, we would sometimes get unintended results. I learned an important lesson about planning but leaving room for growth and creativity. I’m not saying all of this from my comfortable director‘s chair with “Spielberg” etched on the back, I’m just saying that if you are inspired to do something, embark on it and you may never know where that path will lead you
Hope you guys enjoy the video as much as I did shooting and directing it.
Enjoy.
*Special Thanks to Sam Sneed of We Are Not Pilgrims, Ali of A noble Savage, Cleon Grey and Jesse Boykins III for providing the opportunity for such a collaborative project.
Photos by Cleon Grey






posted on December 4 , 2011 :
For a First time Video Director, i certainly commode your work. Working with such an amazing Artist as Jessie is so compelling. I certain love hear and see more Great material from yo both.
Cheers
Alex
posted on December 4 , 2011 :
“Culture creator, I make it with my heart.” – It’s truly beautiful to have a song we’ve played how many hundreds of times be brought to life in such a way. Everything was just so inspired. Happy to have been apart of it all.
posted on December 4 , 2011 :
A silhouette of creative vision.
posted on December 4 , 2011 :
Outstanding.. really this is just one of the many reasons why I come to this site. Visionary!
I”m a pretty new reader and never heard of Mr.Boykins but definitely a fan after such a display of artistry going on here.
+1
posted on December 4 , 2011 :
Brilliant. This is great branching out as a brand for you guys. You’re young do as you please comfortable!
posted on December 4 , 2011 :
So much talent captured by even more talent. The SOUND of the song not even the lyrics was even captured. I’m the kind of person that makes their own videos in their head when listening to a song and this is what I feel like you saw. Love it brother.
posted on December 4 , 2011 :
Excellent film bro. You captured some great footage. JBIII is a great recording artist man. His creativity is quite mind-blowing
Neef C of ACL
posted on December 4 , 2011 :
THESE GUYS! Schwaza infinity. Jesse made a great song and Josh was able to provide a visual story that catered to the sound and substance of the auditory stimulus. Not bad at all for a first time director. This is brilliant. Round of applause to all involved. #WeAreTheReawakeningoftheRomanticMovement.
posted on December 4 , 2011 :
Jesse & Joshua never cease to amaze and inspire me.
Im a huge fan of Jesse’s music and Joshua’s artistry that he presents
The film was built perfection for this song and It matches the essence to a T.
Great work Joshua.
This is art.
posted on December 5 , 2011 :
Stylistically this is beautiful. You have a talent for translating abstract elements into visually compelling and thought provoking representations. Excellent work….Keep shining
posted on December 5 , 2011 :
Beautiful my bros, great job!!! It was an honor to be a part of this, thank you so much. Jesse,Joshua and Cleon
you guys are amazing! Joshua first time up, proud of you bro! It’s just the beginning.
posted on December 5 , 2011 :
Excellent work Josh.
What you explained as far as ‘trial & error’ and ‘growth’ is something I can really relate to in my field.
Keep up the good work bro.
posted on December 5 , 2011 :
Thanks for putting me on to an incredibly soulful artist. Big ups on the video, I would like to do this one day.
posted on December 5 , 2011 :
oh yessss.
Enjoyed this
I think i stopped breathing.
posted on December 5 , 2011 :
Mesmerizing! I am sitting here in the train and I was floating with this song aand vid..
The whole feeling of it reminde me how I felt the last year.. Which is changing tho, but yeah it catches me..
And also again these ‘real-life-everyday-situations’.. I like that.. The messy Place he woke up in, typical a place where me and my friends wake up in after creative nights, crashin over at the couch.. And then the public transport.. All these moments on which I also overthink life.. But then again it has this surrealistic element in it as well.. Real on another level!
posted on December 5 , 2011 :
Lots of great shots and a very unique ambiance. You definitely have an eye, man. Keep it up!
posted on December 5 , 2011 :
such an inspiration. this was beautifully done. hope to see more.
Whitney
http://www.MyStylishFriends.blogspot.com
posted on December 5 , 2011 :
[...] at [SE] SHARING IS CARING:MoreEmailPrintDiggLike this:LikeBe the first to like this [...]
posted on December 5 , 2011 :
[...] SLAMXHYPE a few times but never have we been presented his work with such visuals provided by the Street Etiquette team. Joshua Kissi makes his directorial debut, choosing “Light to Dark” from [...]
posted on December 5 , 2011 :
Wow this is beautiful art here I’ve downloaded all of the songs from Jesse on itunes
posted on December 5 , 2011 :
[...] Director, Joshua Kissi of Street [...]
posted on December 5 , 2011 :
Beautiful job, guys! Much love Jesse, I simply love this video.
posted on December 6 , 2011 :
Awesome shots in this video guys… almost every shot would make a great stand-alone photo. Not sure if it’s been planned or not, but incorporating music into the Street Etiquette blog/brand is awesome. Creates an entire mood to show what you guys are about… diggin’ it.
posted on December 6 , 2011 :
beating the same drum? yeah, gold pandas drum. you.
posted on December 6 , 2011 :
love the intimacy of the video. you did an amazing job. thanks for sharing and staying determined even through the rough patches.
posted on December 7 , 2011 :
Where did you get that red couch?
posted on December 8 , 2011 :
This video is classic/dope/inspiring/great! Well done
posted on December 8 , 2011 :
@FACE, Thanks a lot mi hermano much appreciated wanted to bring the two entities of lyric and visuals together glad it was expressed.
posted on December 8 , 2011 :
@Hanif Castle of ACL, Thanks Hanif much appreciated keep things strong over at ACL.
posted on December 8 , 2011 :
@Lizzy,, Thank you Lizzy!
posted on December 8 , 2011 :
A true piece of art
posted on December 8 , 2011 :
The part where you hear his voice and not the recording is brilliant. (Y)
You know.. Life is funny sometimes. I remember gettin to know SE a couple years back through a friend. She said my style reminded her everytime of this blog she’s seen. After that happened; Well.. I can’t remember of a week goin by without checking for new posts. It’s uncanny how style can relate and differ strongly at the same time. (did I mention I live in the Netherlands). I don’t wanna go on about individualism cause that would just make this comment longer than it already is haha.
And JBII? Obviously I got to know him through you guys. (I think a live version of Pantyhose was the first vid I’ve seen) ADDICTED SINCE. THNX4DAT. GREAT MUSIC. And two days back I found out through Facebook (pure coincidence)that he’d be performing 5 minutes away from where I live (Rotterdam). YESTERDAY. HAD TO ATTEND. Great performance. Of course, I had to take a picture with the dude and congratulate him on his work. Heck, I even asked him how come Kissi wasn’t on the drums hehe. Would’ve been inspiring to actually meet you guys. Mad respect for what you guys are doin. Keep it up and keep inspirin. pce. -chris
posted on December 9 , 2011 :
DOPE DOPE DOPE!!!! MAAAAAAAAAAAANNN….my brothas!….blessed to know you guys man.
posted on December 9 , 2011 :
Not to shabby, more importantly where can I get that sofa?!
posted on December 9 , 2011 :
like always when i see street etiquette ,inspiration is not so far ,great job guys
http://dipsblacklife.blogspot.com/
posted on December 11 , 2011 :
This is remarkable can’t wait to see more from you guys
posted on December 11 , 2011 :
Great production. Enjoyed ever second of this.
posted on December 17 , 2011 :
That video was fresh very simple made me def like the song great collabo
posted on December 19 , 2011 :
Im so proud of you Josh- this is excellent…. Sam Sneed is amazing as well… really really interesting to watch and vivid imagery. lovely.
posted on December 25 , 2011 :
[...] About Jessie On Street Etiquette: [...]
posted on January 2 , 2012 :
That video was just beautiful – Great job. Let’s see some more stuff
posted on January 8 , 2012 :
Amazing video, music…i have no words!!!
posted on January 16 , 2012 :
That was beautiful. The song, the video, the imagery. The man, too…
Will definitely share with friends…
posted on January 27 , 2012 :
I thoroughly loved the whole video from the artist, the subject matter, and the sound. I luv the artist’s hair!! Great Job!! I got a sense of realism and rawness so alternative from today’s mainstream.
Peace
posted on February 8 , 2012 :
i loved the video…its been along time since i’ve listened to jesse boykins! but he is a fave “underrated” artist of mine, i have seen him in concert many times, and this video and song embodies the sound i remember from the start…great job guys! i wish i was musical so you could direct something for me. maybe just a fashion journey set to song….lol
posted on April 19 , 2012 :
This piece and video inspired me to create
posted on October 30 , 2012 :
[...] collaborator, colleague, and mentor his studio has made appearances from the home aerial shot for Jesse Boykins III’s “Light to Dark” video, to more recently the layout installment for our recent Del Toro shoe [...]
posted on November 23 , 2012 :
[...] collaborator, colleague, and mentor his studio has made appearances from the home aerial shot for Jesse Boykins III’s “Light to Dark” video, to more recently the layout installment for our recent Del Toro shoe [...]