JKISSI : A dream for anyone that is a little more “enthusiastic than usual” about style or fashion would be to have their own branded product. While everyone here was stateside experiencing the brutal the winter, I was able to take a trip out to the Dominican Republic along with six influential bloggers to work on a unique opportunity called the Nexus Project. Personally unaware of the amount of strenuous work that goes into designing and selecting certain leathers, it was an experience of a lifetime to happen upon. As the youngest of the collective (twenty-something), one aspect I focused on was embracing the experience as a whole, knowing that this project was going to open doors for other young influential individuals to do similar things.
Although sometimes looked down upon, blogging plays a major role in today’s social media landscape by allowing people to provide their own unique point of view, a far cry from traditional media. I’m still perplexed in this particular experience and how we were allowed to do such a project with free reign over the whole process.
We at Street Etiquette would like to sincerely thank everyone at Sebago and Ronnie Fieg for making this project possible.
The Nexus Project
SEBAGO® COLLABORATES WITH RONNIE FIEG TO INTRODUCE “THE NEXUS PROJECT”
Power Bloggers and Ronnie Fieg Work with Sebago to Design a Series of Custom Docksides, Lighthouse and other Nexus Styles
ROCKFORD, Mich. (June 2010) — Over a span of months and a collaborative spirit, David Z’s Ronnie Fieg along with a select group of power bloggers, teamed with Sebago to design a series of ten custom Sebago shoes to form “The Nexus Project”. Fieg and some of the most influential bloggers including Marcus Troy, Jake Davis, Greg Weinstein of Culture Shoq, William Yan, and Joshua Kissi of Street Etiquette experienced a complete immersion at Sebago’s Dominican Republic Facility to create this ultimate collaborative Sebago collection. Designs include individual takes on the Docksides, Lighthouse boot as well as other exclusive Nexus styles.
“Ronnie has a well-known history of putting together great collaborations,” said Gary Malamet, Sebago’s general manager. “We’ve worked with him many times in the past with success. When he came to us with this project, we knew we had a chance to develop something completely fresh. In this day of collaborations, and the unstoppable power of blogs, we felt the combination of the two was unprecedented”.
Sebago worked with the bloggers and Fieg and took them to the manufacturing plant in the Dominican Republic, bringing in representatives of some of the world’s best tanneries and various suppliers to pore through leathers, colors, finish details and more to select materials for each custom shoe. Each participant in turn went through the process of creating their shoe by hand with the team of master craftsmen at Sebago. Processes included soaking and heating the leathers and finally stitching the shoes together – a seven hour project for each shoe.
Throughout the summer of 2010, a limited run of 48 pairs will be created of each Nexus style. The shoes will be available exclusively at David Z’s flagship store in New York as well as davidz.com. Bloggers will each bring their own angle and story to their blogs to communicate the Nexus Project. The entire collaboration was filmed by Jake Davis on location in the Dominican Republic. Each blogger will have their own trailer that can be seen on their respective websites. Please make sure to check out each bloggers trailer throughout the release of this project”
Stay tuned for our pair.