JKISSI : With the new year approaching rapidly it was only necessary to cap off the year, and the future of Street Etiquette, in a grand way. As many of you are aware, Street Etiquette teamed up with Photographer/Videographer TONE to conduct a brief video interview with us. Travis and myself sought out to invite some of our closest friends, those that we felt embodied our definition of ‘style’, to be part of the video (this was not only relying on the physical element of style, but the integrity and character of all those individuals that influenced us in some way or another). We pitched the original plan and rundown to TONE; what ended up taking place would be considered one of the most inspirational moments of our lives. The photographer for the project was Alejandro Perez a good friend of ours who’s photography speaks for itself, it was great working with someone who is on the same wave length.
Genesis of Style – Coming JAN 2010.. (Full Video)
Location in picture - Harlem
Check out the video teaser below
Michael Andrew, a good friend of ours residing in Harlem by way of Austin, Texas, goes into detail on what the word ‘style’ means to him. What I most admire about the video is that he gives his definition of style effortlessly, as if we rehearsed previously. The internet is one of the most powerful engines ever created giving us the ability to link to individuals all around the world simply because we posses something in relation. The fact that in the early stages large companies chose to ignore the might and impressionable power of the web displays why many of them are now looking for ways to get inside a loop that, at this point, is almost closed.
Genesis of Style - Genesis – ’a coming into being’ or ‘the beginning of’ and when you think of it in relation to style – ’a way of expressing something that is characteristic of a particular group or period of time’. This “genesis”, so to speak, is not about convincing different individuals to dress similar to us; from the video you can see the variation in style from person to person, but more about a revival of awareness of personal style. This multi-borough video project, starting out in the Bronx, should change the face of Street Etiquette and everyone involved.
*From the Bronx to Harlem to Lower Manhattan to final destination of Brooklyn*
Fit Description – 3sixteen duffel coat & Billy Kirk Bag - Everyone seems to love this duffel coat it definitely a nice camel wool that is well constructed. The leather bag made my the brothers of Billy Kirk gives off a sleek masculine look and is a great travel bag to compact items inside but at the same time look comfortable.
“There’s a sense that this return to style, or to a consciousness of how you look, is an attempt by young men to recover a set of values that were at one point very much present in American society and then lost.”
- Professor Samuel Rascoff of NYU
Taken from the New York Times article “Dressing for Success, Again.” This is an article I think everyone should read as it talks about the return of gentlemen into style.