Trav: I’ve always had a fondness for items that sport the tag “MADE IN U.S.A” because with outsourcing now heavily at hand, there are not many things that are actually made in America. When i found this vintage LEE denim jacket on eBay I just had to get it, not only because it was surprisingly made in the America but also because there is a strong history behind the brand that frequently goes unrecognized. Check out the video below for some history on the classic brand. While preparing this post I couldn’t help to wonder where LEE is now, there is virtually no LEE products in stores that i come into contact with. Their U.S. online store carries very ordinary, bland items, clearly catering to the older, more traditional audience. The weird thing is that the apparel on their UK site caters more to younger, more trendy individuals. They actually have some pretty dope items on the UK online store and even a “coming soon” blog. Companies catering to different targets markets in different countries is surely not a new thing but that is a much bigger topic to be discussed. It would be interesting to know why there are such brimming differences between the two lines. Why not give Levi a run for their money here in the U.S.?
Fit Details- Vintage LEE denim jacket, Uniqlo oxford shirt, Nudies, Polo Boots. After wearing my black polo boots all last winter I got sort of bored with them so i cut the straps off and replaced the laces with some old timberland laces. I like them a whole lot more now.
Check out this very interesting time line video below that gives a nice rundown of the History behind the LEE brand.
Concept Animation: Nicola “DeeMo” Peressoni
Music: Stefano Calzolari Dan Mela
Client: Lee Europe