JKISSI : Kanye’s much anticipated line finally has some pictures to view , but not to form an overall opinion on yet.  He teamed up with British designer  Kim Jones from Umbro, so the line has to come out above average and I think Kanye knows  that himself (lol).  He also teamed up with Rhianna, who is starting to shine in the fashion head light and Lupe Fiasco who came out with a line also.  i wonder who else will be featured in their lookbook? the usuals like Pharrell , Common , Sa-Ra who knows… Personally when I first heard about the line I was interested to see what he would bring out. His style has changed drastically, so I’m guessing he went back to the drawing board multiple times to get what he wanted. The guy is smart though, started to mingle around fashion designers ,also went to  many fashion shows, shows us that it’s important to him, and not another venue just to make bread and gain  bragging rights.

Source : Hypebeast

Kanye’s word on the line in Complex Magazine Interview below

“Just getting the right designs. It’s a gift and a curse. You’ve got all eyes on you, so if you deliver something great, it’s gonna get held as, “Oh, it’s supposed to be great.” And even if it’s good or it’s OK or something, it’s gonna get bashed. There were phases where I could just do the bear on a Polo and it would’ve made $100 million. At a certain point. But I always say I was a designer before I was a rapper, and I really wanted to get into design. So then, trying to start designing and goin’ with my girl down to the fashion district and stuff, and looking at fabrics and stuff like that, I’m like, “Oh, shit. This is real.” I’ve learned so much about materials and fabrics and applications and sequence and shiny fabrics and fits and all type of shit…”