JKISSI : I mean i was waiting for when H&M stepped up their quality because I know they knew some of the clothing looked real shabby. I’ve heard countless stories about “I just bought some brand new H&M jeans and when I put them on all of the pockets ripped off “. Now it seems they are paying attention to their customers complaints and decided to step up their game. H&M has now become like the place to go when your low on funds and want something nice. No different story in NYC there has to be at least 20 H&M stores in Manhattan alone , some on the same street as others.

Excerpt from Selectism

“H&M have decided to put a little more elbow grease into their menswear line, focusing on a premium range that will be at thirty stores worldwide. Although no mention is made of COS in the article, it’s likely that the success of their upscale big brother has led them to the conclusion that men will gladly pay more for higher quality.

According to head of men’s design Ann-Sofie Johansson, the collection will focus on daring pieces like jumpsuits, fake fur coats and pieces with clever detailing. The collection will be available in Austria, Belgium, Canada, Hong Kong, Denmark, France, Germany, Italy, Japan, The Netherlands, Spain, Sweden, Switzerland, United Kingdom and United States from mid September. Via Brandish.tv”